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Industry Insights

Industry Insights

Evolving consumer habits and the rise of new tech are changing the face of video advertising, from market to Cannes promenade

The digital video tide is changing: in the market, and at Cannes

As we head to the beauty of the South of France with sun cream, Speedos, and RayBans in tow, we should not forget that Cannes Lions was born as an international festival of advertising creativity. Today, whilst still a prestigious event in our... Read more

- 07/06/2017
Creative
The Majors – Awards that celebrate the best in creative, marketing and digital

The Majors – Awards that celebrate the best in creative, marketing and digital

The Majors, in conjunction with The Drum is back for a third year running. We’ve lined up a crop of stellar judges from the top agencies and brands, who are poised and ready to witness this year’s hottest work. ... Read more

- 06/06/2017
Creative
From pensioners to hipsters – The changing face of the holiday park industry

From pensioners to hipsters – The changing face of the holiday park industry

What do you think of when you picture a UK holiday park? Most people envisage a traditional family destination filled with noisy young families or pensioners who are looking for a quiet place to spend time during their retirement. ... Read more

- 06/06/2017
Creative
Why marketers need to break silos and unify all marketing data in one place

Why marketers need to break silos and unify all marketing data in one place

How many times have you heard or seen the words big data? Probably more than you can count. The terms big data and real-time advertising have come to dominate the lexicon of the marketing press. ... Read more

- 05/06/2017
Digital
Millennial marketers see video metrics differently

Millennial marketers see video metrics differently

Younger and older people experience the world a bit differently. For instance, if you’re over 25 you probably can’t hear a tone at 14,400 hertz. The older you are, the more likely you are to experience colors as “washed out&rdquo... Read more

- 31/05/2017
Design
Enhancing digital standards in China – a joint approach with MMA China

Enhancing Digital Standards in China – a Joint Approach with MMA China

With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic and viewability. China’s unique digital environment presents challenges that have often led to... Read more

- 30/05/2017
Digital Advertising
Here's why you should attend BBC’s Digital Cities event in Birmingham

Here's why you should attend BBC’s Digital Cities event in Birmingham

BBC Digital Cities will be in Birmingham for a series of inspiring one-off events and workshops across the UK’s second city next month. ... Read more

- 30/05/2017
Digital Advertising
Programmatic is not an excuse for poor creative

Programmatic is not an excuse for poor creative

Programmatic means different things to different people. Marketing automation. Campaign efficiency. Artificial intelligence...and now programmatic buying extends into TV and Out of Home. For others, programmatic signals the end of the IO. What... Read more

- 26/05/2017
Digital Advertising
Top tips to help protect your brand online

Top tips to help protect your brand online

With the steady increase in extremist content, fake news, and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier... Read more

- 25/05/2017
Advertising
Independent By Design: What Is An Independent Ad Tech Stack

Independent by design: What is an independent adtech stack?

Why do walled gardens like Google and Facebook continue to reign the digital advertising industry? Well, for one, their tools perform and get results. I’ll give them this much. Maybe it’s also the brands’ prestige that made it... Read more

- 24/05/2017
Advertising
The code behind emotion: targeting consumers through emotional understanding

The code behind emotion: targeting consumers through emotional understanding

Last year, 80 million smart home devices were bought worldwide, a 64 per cent increase from 2015. With voice search evolving from being accessible solely on mobile devices to firmly inside our homes, there is no doubt that voice activated... Read more

- 24/05/2017
Career
Tim Mason, CEO of Eagle Eye at the company’s recent event, Digital Connect

Digital Connect: How can brands meet consumers’ great expectations?

New research from Eagle Eye reveals that retailers and restaurants are failing to take advantage of widespread mobile phone-use to enhance the customer experience ... Read more

- 23/05/2017
Digital
London Tech Week Academy

Digital skills: the real skills gap is in the ability to get hands-on!

Most marketers can tell you about today’s mix of digital media. However, only a few really and truly understand how to leverage and apply digital tools effectively. SEO, analytics, content marketing and automation all feature in this year... Read more

- 23/05/2017
Marketing
What's the best use of data?

What's the best use of data?

As the use of audience data becomes standard in digital advertising, and with the 1-year countdown to the implementation of GDPR imminent, the quality of that data is increasingly a focus for many brands and their media agencies. ... Read more

- 19/05/2017
Digital Advertising
For all parties in the advertising supply chain - it's time to establish some guidelines

For all parties in the advertising supply chain - it's time to establish some guidelines

“Given the dominance of Google, DoubleClick and YouTube in the digital economy, many brands feel that it is essential to place advertising on your platform,” observed David Pemsel, chief executive officer of the Guardian, in a recent... Read more

- 17/05/2017
Advertising
Understanding your company benefits will lead to improved talent attraction, retention and engagement

Understanding your company benefits will lead to improved talent attraction, retention and engagement

Ask any business owner about their priorities and concerns and undoubtedly retaining employees in a competitive talent marketplace will feature pretty high up on their list. ... Read more

- 11/05/2017
Digital Advertising
As our open internet is under strain, we must remember open is better than closed

As our open internet is under strain, we must remember open is better than closed

On 6 August, the open internet will celebrate its twenty-sixth anniversary. That’s the date when Sir Tim Berners-Lee released the world wide web’s first website from his office at Cern. The domain looked roughly like what you can see... Read more

- 10/05/2017
Advertising
Mobile programmatic – let’s stop making this so complicated, please

Mobile programmatic – let’s stop making this so complicated, please

What do you think marketers really want from their global marketing investment in mobile? ... Read more

- 09/05/2017
Digital
Let's get loud: Why digital audio is turning up the volume in 2017

Let's get loud: Why digital audio is turning up the volume in 2017

Over the past few years, the surging popularity of Digital Audio has grown to become a mainstay of the media landscape. Spotify has over 100 million users, Chance The Rapper dedicated his Grammy to SoundCloud, and even Neil Young is getting in on... Read more

- 04/05/2017
Digital Advertising
Top 11 European Mobile Agencies 2017

Top 11 European Mobile Agencies 2017

Here’s the good news: If you’re a business needing help developing a mobile strategy and the apps to go with it, you’ve got plenty of agencies to choose from. ... Read more

- 04/05/2017
Digital Advertising

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About Industry Insights

Industry Insights features highly accessible and practical content from experts in the marketing services sector providing you with tools and resources to improve your business performance. If you would like to submit a report to the section contact sales@thedrum.com