9NINE: Brand identity and packaging by BrandOpus

Originally named ‘9Bar’, the brand needed to elevate itself from a single product format to a brand that can offer a wider portfolio of products to a more mainstream audience.

Through the re-design, we defined a single minded Masterbrand approach with a bespoke brand colour to achieve standout, excitement and impact in a multi-coloured and cluttered category. A symbolic ‘9’ has been created as the icon for the brand, reflecting the idea of potential, growth and energy, and a brand tone of voice has been developed that communicates the key benefits and attributes of seeds – that sits at core of all products.

As a part of the re-design, 9NINE has re-launched their core bars and created an innovative range of great tasting snacking options - Seed Fusions and Seed Bombes, with further ambition to expand into new product development in the coming months.