Philco: Euthanasia by Mercado McCann
- Location: Argentina
Mercado McCann, the Argentinian ad agency led by Martin Mercado, gently taps into the controversial concept of euthanasia to create its first campaign for Philco home appliance brand.
Credits
Client: Philco.
TVC: Euthanasia
General creative directors: Martin Mercado / Darío Rial / Diego Tuya.
Creative directors: Nicolás Massimino, Nicolás Ochoa
Client service: Agustín Coste/ Agustín Castellanos/ Sofía Medina.
Agency Production: Agustín Borgognoni/ Felipe Calviño.
Production house: Landia
Film direction: Julián Fernandez
Art direction: Camila Perez
Executive production: Adrián D´Amario
Producer: Lucio Fiorentini
Photography direction: Mex Ledesma
Editing: Michelle Gualda
Post-production: Sergio Pickelny
Sound production: Elefante Resonante
Music Band: Papa Music
Client approval: Marcelo Romeo
