Creative Works

Aunt Bessie's: Us or Them by St Luke's

Agency: St Luke's
Date: Jun 2017
Your Vote
Overall Rating
Opps, please vote again
39 votes

St Luke’s is delighted to share its latest work with Aunt Bessie’s – unveiling the launch of its vegetable chip range. Made from parsnips, carrots and sweet potato, this new product is a category first and is a low carb alternative to the potato chip – and also counts as one of your 5-a –day.

This campaign stars the brand ambassadors Margaret and Mabel, in what appears to be their last outing with the brand. The campaign follows the duo as they are being filmed making their latest advert for Aunt Bessie’s and they discover, much to their disgust that the chips they are selling are not potato chips, but vegetable chips. Outraged, Margaret leaves the set announcing ‘either they go, or we do”. The multi media campaign, which also features short form content, goes on to show the duo sabotaging the chips being prepared and spraying graffiti on outdoor posters. Is this the end of the line for Britain’s most famous grannies?

Directed by Sye Allen, through Apostle, this activity runs across ITV broadcast and digital channels, as well as VOD and social media. The lead advert launches during the final of Britain’s Got Talent on Saturday 3 June on ITV, followed by a subsequent 10” spot during Britain’s Got More Talent on ITV2. The rest of the campaign will roll out across social and VOD during June.

Show more


Executive creative director: Al Young

Creative: Marcus Smith, Tom Hopkins

Additional credits: Agency producer: Chloe London

Planner: Dan Hulse

Business lead: Eva Philipps

Account director: Joanne Hill

Media agency: Vizeum

Production company: Apostle

Director: Sye Allen

Editor: Sye Allen

Grade: Henri Pulla @ CCVFX

VFX producer: Ian Harland

VFX supervisor: James ‘Krispy’ Cornwall

Music track: Grieg – Morning (Peer Gynt)

Audio post production: Grand Central

Overall Rating