Aides: Fight HIV with passion by BETC Paris
- Location: Europe
As a longstanding partner of the anti-AIDS NGO, BETC collaborates once again with AIDES for the Fashion Charity Sale.
The sale will take place from 9-11 June in Les Magasins généraux, the new office building of the advertising agency in Pantin, in the suburbs of Paris.
The theme of this edition ‘Fight HIV with Passion’ is illustrated by a powerful ad campaign shot by photographers Nick&Chloe.
A selection of the brands that have donated pieces for the sale, where clothing and accessories will be sold at up to -70%: Acne Studios, Balmain, Christian Louboutin, Dr Hauschka, Vanessa Bruno, Ami Alexandre Mattiussi, Jerôme Dreyfuss, Sonia Rykiel, Sandro, Zadig&Voltaire.
Credits
Executive creative director: Stephane Xiberras
Creative supervisor: Julien Deschamps
Copywriter: Lucas Bouneou
Art director: Vincent Lesne, Sophian Bouadjera
Assistant art director: Bastien Sabot
Photographer: Nick&Chloe
