Creative Works

Bola Pra Frente Institute: Shots of Change by Agência3

Agency: Agência3
Date: Jun 2017
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Favela do Muquiço is one of the most violent favelas in Rio de Janeiro. It's a place that has been forgotten by the state and controlled by crime, which uses kids as labor force in drug trafficking.

In this community, is Bola Pra Frente Institute, an NGO created by the 1994 World Cup Winner Jorginho, which works to keep kids away from drug trafficking through sports and education. But some parents don't know about it, and 600 spots offered annually are not entirely filled.

Bullet holes, scattered on the walls of Favela do Muquiço, show that violence is always around the corner. Agência3 has transformed bullet holes scattered across the walls of the community into billboards for the Institute. Through graffiti, the bullet holes became elements of a tactical scheme that were accompanied by the message: "Life changes inside the four lines".

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