Creative Works

Aides: Fight HIV with passion by BETC Paris

Agency: BETC Paris
Client: Aides
Date: Jun 2017
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As a longstanding partner of the anti-AIDS NGO, BETC collaborates once again with AIDES for the Fashion Charity Sale.

The sale will take place from 9-11 June in Les Magasins généraux, the new office building of the advertising agency in Pantin, in the suburbs of Paris.

The theme of this edition ‘Fight HIV with Passion’ is illustrated by a powerful ad campaign shot by photographers Nick&Chloe.

A selection of the brands that have donated pieces for the sale, where clothing and accessories will be sold at up to -70%: Acne Studios, Balmain, Christian Louboutin, Dr Hauschka, Vanessa Bruno, Ami Alexandre Mattiussi, Jerôme Dreyfuss, Sonia Rykiel, Sandro, Zadig&Voltaire.

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Executive creative director: Stephane Xiberras

Creative supervisor: Julien Deschamps

Copywriter: Lucas Bouneou

Art director: Vincent Lesne, Sophian Bouadjera

Assistant art director: Bastien Sabot

Photographer: Nick&Chloe

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