Creative Works

IRN-BRU: Unbelievable by The Leith Agency

Client: IRN-BRU
Date: Jun 2017
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Irn Bru has revealed a nationwide campaign in support of its latest variant, Irn Bru Xtra; the first permanent Irn Bru product to be released in 35 years.

Made with extra Irn Bru taste but no sugar, Irn Bru Xtra was launched in Scotland in early September and is already proving popular with consumers.

The new campaign, created by Leith, builds on the insight that consumers believe sugar free soft drinks don't have as full a flavour. The creative, which plays off this, features a new 30 second TV ad supported by the line: “No Sugar, Tastes Amazing. Unbelievable Stuff.

The heavyweight UK wide TV campaign was planned and bought by phd north.

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Head of Leith: Ed Brooke

Creatives: Jim Swan, Sam Muir

Director: Seb Cardinal

Producer: Mindseye

Additional Credits: MTP

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