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Digital Advertising

Latest marketing and advertising news for Digital Advertising, including insights and opinions.

AppNexus and Unruly launch open-source video header bidding solution

Publicis Groupe and Adobe team up with The Drum to go ‘beyond the cookie’ at Cannes

Kellogg's takes cereal offender Australian tennis star, Thanasi Kokkinakis to court

Watsons Malaysia slammed after using ‘blackface’ in ad telling the story of Dayang Senandong

Dentsu Aegis Network rebrands Denstu Media as Dentsu X

Smaato report : APAC leads the pack in growth of mobile ad spending

Digital Payments, AI and VR will power the Indian economy in future

The digital video tide is changing: in the market, and at Cannes

Investors are still hopeful about adtech, and here's what they’re looking for

MediaMath announces $175m credit facility; Tremor Video names Mark Zagorski as new CEO

The Majors – Awards that celebrate the best in creative, marketing and digital

Vodafone will block its ads from appearing on fake news and hate speech sites

The Drum Network

How Builtvisible boss is moving the conversation on from SEO to organic digital

Apple WWDC 2017 updates: another adblocking hurdle; all-new App Store; plus HomePod

Alibaba invests in TicketNew to continue its conquest of the Indian market

Creative Works APAC: featuring Leo Burnett, TBWA, Ogilvy and more

The Drum Network

Make branded content people actually care about on TV and online

Why marketers need to break silos and unify all marketing data in one place

The Drum Network

Land Securities looks to destination specialists BWP to boost Galleria sales

Facebook says its ads work better with TV than previously thought

The Drum Network

Harnessing the power of dynamic search ads

Annoying ads to be blocked by default via pre-installed Google Chrome ‘filter’

Why GroupM is making Essence the ‘fourth pillar’ of its media offering

Australian mobile advertising spend jumps 30% in Q1

Speaking universal truths while taking risk; Lego on campaigns in Asia

Is your brand only using half a brain?

We Are Social doubles down in China; six things to note about their new Beijing office

Financial Times and Conde Nast among winners at The Drum’s Digital Trading Awards

Twitter inks a deal with Riot Games Oceania to live stream eSports tournament

Mondelez taps Jonathan Halvorson to fill role vacated by Bough, Rupczynski

Snapchat doubles down on brand safety

Inside Labour and the Conservatives' search engine bidding war

Millennial marketers see video metrics differently

Brands should look to trusted news channels or websites to woo APAC news consumers, says BBC...

IPA acknowledges growing influence of ad technology providers with launch of IPA Media Owner...

Infectious Media and Screen6 ink deal to bring ‘programmatic everywhere’

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