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Programmatic

Latest marketing and advertising news for Programmatic, including insights and opinions.

Investors are still hopeful about adtech, and here's what they’re looking for

MediaMath announces $175m credit facility; Tremor Video names Mark Zagorski as new CEO

Why P&G's new programmatic model is fascinating

Infectious Media and Screen6 ink deal to bring ‘programmatic everywhere’

Why content is key to Lastminute.com going all in on programmatic

Outbrain expands programmatic to AppNexus Marketplace

Spotx and Samba TV ink ad targeting partnership

UK and France lead Europe in harnessing audience data for digital ad campaigns

Sojern APAC MD Russell Young answers: does the marketing industry have a marketing problem?

The Drum launches the Digital Trading Awards in Asia Pacific

Beeswax CEO Ari Paparo eyes EU expansion, counters claims of 'the adpocalypse'

Havas promises clients programmatic transparency with new offering

Rubicon Project CEO: ‘Open source will be the gold standard’

Ending the blame game: How to optimize technology to maximize profits

Lack of programmatic expertise is holding the Australian market back

The Drum Network

Space and Time Media appoints Dan Hughes to head of programmatic

Inside the IAB's drive to push criminals out of the programmatic supply chain

Condé Nast France and Adyoulike partner to create native programmatic marketplace

For all parties in the advertising supply chain - it's time to establish some guidelines

What’s missing is the eyebrows: marketers need AI for heavy lifting, not emotion

The Trade Desk exceeds expectations with revenues of $53m for Q1

AdSupply acquires Lion Digital Media, enabling advertisers to reach local markets

News Corp revenues nears $2bn to 'break even', as CEO Robert Thomson takes aim at Google

Sharethrough partners with Yahoo's DSP BrightRoll furthering advertiser demand on the network

Mobile programmatic – let’s stop making this so complicated, please

Kiip debuts 'open garden approach' to help brands target mobile users

P&G parts ways with AudienceScience as it looks for more flexibility

'Skinny bundle not so skinny;' Hulu adds Scripps, Turner, NBCU, Disney to new live TV package

AppNexus leads adtech consortium to enable ‘people -based marketing’ rivaling Facebook and...

Despite widespread mistrust in metrics, viewability is not really a thing in video advertising...

AppNexus and Facebook lead Prebid server-to-server header bidding drive to challenge 'digital...

Axel Springer just struck a deal with AppNexus that could see it turn its back on Google’s...

What marketers must consider before bringing programmatic in-house

Ooyala forges partnership with Microsoft to score and analyze content for brand use

The New York Times: ‘We’re touting the resurgence of brands’

Programmatic jargon explained through new Amazon Echo skill addition

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