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Experiential Marketing

Latest marketing and advertising news for Experiential Marketing, including insights and opinions.

The Drum Network

Disney Junior takes on immersive and interactive digital to engage younger fans

B2B networking events throughout the UK take it underground in ping-pong matches modeled after...

HNA Group launches interactive campaign in Times Square to end world hunger

The Drum Network

The thinking behind Experience Design

The Drum Network

“Stop storytelling, start story-living”: Intermarketing X’s Simon Long on the latest trends...

Kong: Skull Island leaves an impression in LA in far-reaching experiential marketing campaign

Notonthehighstreet’s customer director outlines plans to overhaul marketing in 2017

07 December 2016

The Marks & Spencer brand needs an experiential makeover to win back consumers

20 November 2016

The Drum Network

Alex Parsons joins PrettyGreen as experiential account director

08 November 2016

8 of Paddy Power's best marketing stunts

28 October 2016

Retail safari: Fearless dispatches from the frontier of consumerism - Innisfree edition

21 October 2016

Uber pushes car ride service Pool...with an actual pool (party)

08 September 2016

Fold7 takes majority stake in experiential startup amid rising popularity among brand marketers

08 September 2016

Chambord blends premium with the ‘absurd’ at east London flamingo croquet club

02 September 2016

The Drum Network

The Drum Network Q&A: Stuart Knight of Trigger talks putting brands in the right place at the...

01 September 2016

How Method is disrupting the monochrome cleaning scene through colour and design

Havana Club believes ‘it’s up to us to expose Cuba to the masses’ as it opens immersive pop-up...

WWF is eyeing up engagement-heavy experiential to cut through the saturated fundraising market

The Drum Network

Gap hits the beach to highlight the 1969 collection

Chang Beer is taking Thailand global with ‘sensory’ experience campaign

The 25 greatest publicity stunts of our time

Fiat looks to find the right 'balance of Italian' in its marketing with pop-up Underground...

The Drum goes in search of Deliveroo’s ‘secret’ summer garden

Kopparberg kick starts a summer of experiential as it launches lager to offset 'maturing' cider...

Mountains not M-Cat: Why The North Face is taking 500 consumers up the Eiger to carve out its...

Former Havas Worldwide CEO Russ Lidstone heads to experiential agency WRG

Notonthehighstreet.com steps offline to prove it’s ‘much more than a gifting business'

Why the rock ‘n’ roll Jack Daniel’s is now targeting the hip-hop and grime scenes

Notonthehighstreet.com plans immersive offline shop and exclusive partnerships for 10th anniversary

Benefit goes big with Good Ship experience, launching five products at one activation

'Satisfying experiences' – including a bubble wrap carpet – key to Cadbury’s latest campaign

Currys PC World targets ‘time-poor’ tech workers with break-dancing activation

Carlsberg combines 'two of the nation's great loves, beer and chocolate' with an actual chocolate...

How the Economist uses experiential marketing to boost subscriptions

The Drum Network

The Staff Room appoints Bailey Hill as staffing director

Three tips to evolve your experiential strategy

02 February 2016

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