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Branded Content

Latest marketing and advertising news for Branded Content, including insights and opinions.

The Drum Network

Make branded content people actually care about on TV and online

Tiger Beer and WWF team up to raise awareness about endangered tigers

New York Times’ T Brand Studio enters Hong Kong as part of international expansion

Kerrang’s new owner on why there’s a place for the rock bible in a ‘post-Vice’ world

The rise of the in-house creative agency – and why it's here to stay

Branded content regulation recommended for parliamentary review, as advertiser pressure is...

Do we still need more transparency when it comes to influencers promoting products?

Second Annual Tribeca X Award finalists announced for Tribeca Film Festival

Can brands save photojournalism? Picture agency Verbatim shifts focus from editors to marketers

What’s the state of influencer marketing in 2017?

10 February 2017

Jaguar marketer Ian Armstrong: Are content marketing metrics fit for purpose?

10 February 2017

'It's not branded content, it's not content marketing' - News Corp's Storyful CSO gets to...

08 February 2017

SK-II launches online reality series to build engagement with the beauty brand

02 February 2017

Social platforms saw search visibility gains while publishers faltered in 2016

24 January 2017

Why Chat magazine and Marie Claire are going into the TV business

22 December 2016

Taco Bell flexes its social muscles on YouTube

08 December 2016

Playing through lines – the secret of success now that we have reached peak content

11 November 2016

Seattle's Workhouse Creative adds new executive producer in Kesshann Cortez

07 November 2016

The Drum Network

RedPill’s branded video review with Ruffles, Wranglers, and Burberry

04 November 2016

Mondelez’s head of content: Marketers have 'collectively insulted the audience’s attention'

03 November 2016

BBC tells global brands: Come to us for our audience of ‘supercharged’ millennials

27 October 2016

Google acquires FameBit to strengthen its branded content on Youtube

12 October 2016

ESI Media launches commercial content team as its digital-only business model crystalises

04 October 2016

Whistle Sports partners with NFL to create digital content

03 October 2016

Unilever is building in-house content studios

29 September 2016

Forbes on ‘breaking the back of the economics of traditional journalism’ by paying contributors...

25 September 2016

The Guardian argues brands that take a back seat from pushing sales in branded content are...

12 September 2016

Trinity Mirror removes 'traditional' ad sales silos and unites marketing and branded content...

02 September 2016

Swarovski hires Conde Nast to produce branded magazine Salt as it gets serious about content

ITN Productions' advertising head on capitalising on ITN’s news capabilities to boost its commercial...

The New York Times snaps up experiential ad agency Fake Love to boost native capabilities

If your brand’s content falls flat, take a leap of faith to fix it

Data-driven creative: Where efficiency meets emotion

Nestlé to dial up Spotify presence in bid to capitalise on people’s mindsets

Life beyond News at Ten: ITN seeks deals with Netflix and Amazon

'If you want her time you’ve got to be worth it' – How Lauren Laverne and Sam Baker are applying...

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