Disney Junior takes on immersive and interactive digital to engage younger fans

Disney Junior creates interactive experiences for younger fans

Disney Junior has embarked on a digital experience journey, targeting younger audiences in their key franchises: Doc McStuffins, Miles From Tomorrow, The Lion Guard and Sofia the First. The campaign was curated by creative agency Spinning Clock and resulted in a nationwide roadshow in Smyths stores across the UK with over 2,800 attendees.

Spinning Clock were appointed to front all of the creative, storyboarding, 3D animation and graphics, programming and testing which has been rolled out globally as a digital toolkit for Disney Junior stores

A standalone ‘interactive episode’ was created for each TV show, that interpreted the main story themes and key values of each show in a short video game. Using the latest software and technology, Spinning Clock created 3D game environments for all franchises which are played using motion control and gesture recognition.

Fans were able to meet a virtual character as they were transported into the world of their favourite Disney show.

David Lister, managing director of Spinning Clock commented: “By harnessing cutting-edge technology, and incorporating well-loved Disney Junior franchises, we are proud to have created an experience that pushes boundaries of experiential marketing. We are incredibly excited at the opportunities this ground-breaking activation has brought and will continue to bring to The Walt Disney Company.”

Spinning Clock is a full-service creative agency working with clients such as BBC, Change4Life and Eureka.

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Naomi Taylor

Naomi Taylor is editorial account manager at The Drum Network, covering members' news, insights and publications.

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