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Brand News

Pokemon Go marks first birthday with data-powered outdoor ads in Tokyo, London and New York

Stella McCartney partners with Parley for the Oceans as brand pushes its environmental sensibilities

Farfetch appoints John Veichmanis as CMO to replace Stephanie Horton

Forumla E seals Cars 3 deal with Disney to ‘engage the next generation of sports fans’

Arsenal searching for new shirt sponsor amid reports Emirates are backing out of football

Charlie Hebdo decapitates Theresa May in latest brush with controversy

Teacher scoops Grand Prix at The Drum Chip Shop Awards with United Nations 'Free Water' concept

Kellogg's takes cereal offender Australian tennis star, Thanasi Kokkinakis to court

Watsons Malaysia slammed after using ‘blackface’ in ad telling the story of Dayang Senandong

Indian cricket legend Sachin Tendulkar to front the IDBI Federal Life Insurance Spice Coast...

Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

Formula One boss reveals plans for owned broadcast platform

How the English Football League plans to make its 'broadcaster' ambitions commercially viable...

Lloyds Bank leads the way as Forrester research charts rise of mobile banking

Chinese tech giant LeEco sued by ad agency

P&G says ROI is decreasing and calls on the Japanese media industry to stand by its principles...

BBC and Youku partner to make BBC Earth films available in China

Apple’s Bozoma Saint John is joining Uber as chief brand officer

Ad of the Day: GE teams up with electro act Gryffin to depict energy flow through the medium...

Vodafone will block its ads from appearing on fake news and hate speech sites

Bloomberg Media names former Havas boss Andrew Benett as global chief commercial officer

Pernod Ricard on why it's putting a stake in the ground with the appointment of an IoT agency...

Bridging the marketing-sales disconnect: tools and thinking maketh the marketer of today

Google appoints new Singapore country director

Apple sets up a decision between privacy and personalization

Volkswagen UK hires Nissan's Geraldine Ingham as head of marketing

Pete Tong talks music innovation: 'I wouldn’t let AI make creative decisions for me'

Nike crowned the most popular high street fashion brand on Instagram

Creative Work of the Week: River Island helps Young Epilepsy and Epilepsy Society #ExplainEpilepsy...

Creative Works featuring Isobel, Now, Ogilvy & Mather London, BETC Paris and more

Why P&G's new programmatic model is fascinating

Tiger Beer and WWF team up to raise awareness about endangered tigers

Airbnb appoints vice president to build its China operations

Alibaba buys stake in Chinese supermarket chain as it continues offline push

Marketing and selling effectively through LinkedIn requires focus on social

Apple’s global consumer marketing boss, Bozoma Saint John, poised to depart

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