Tricks of the marketing trade

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.

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Tricks of the marketing trade

How to easily quantify the precise value of display advertising

“If brands champion their people as their most valuable asset, why do they invest so little...

Optimize your marketing by assigning your brand to a fictional character

Make branded content people actually care about on TV and online

YouGov’s polls are no longer just wrong, they’re irresponsible

Swap instant impact for long-term conversion by utilising the marketing funnel

Harnessing the power of dynamic search ads

How to become a Sitecore MVP: Nick Towers of Sagittarius reveals all

Age is just a number for Instagrans and the tech-savvy over 65s

Three things all agencies need to know about retaining their best talent

Stand out from the Wallys of the marketing world by identifying your customer's story

Punching above your weight – aim for the head first

What millenials want from a fashion loyalty scheme

The daily grind: are coffee shops the workplace of the future?

The Facebook factor in politics: why big ideas are still more important than big data

Repeat of Pizza Hut boycott can be avoided by playing mastery, say UK agencies

So what's the real deal with chatbots?

Increase conversion rates with email campaigns by using free marketing automation

The four things you should be doing to strengthen your content marketing strategy

GDPR is coming: and you can’t afford to ignore it

Is omnichannel here already? The Drum launches webinar to find out

The Drum launches survey on AI’s impact on marketing

Neo@Ogilvy’s Curtis Sinclair on mentors and diversity|Future stars of digital

How to break social media out of the backroom and into the c-suite