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Latest marketing and advertising news for data, including insights and opinions.

Publicis Groupe and Adobe team up with The Drum to go ‘beyond the cookie’ at Cannes

WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat

How marketers can overcome DMP roadblocks: The Drum’s event with Mapp to reveal all

Get ready for the era of post-modernism marketing

Is your brand only using half a brain?

Programmatic is not an excuse for poor creative

Top tips to help protect your brand online

The Drum Network

GDPR is coming: and you can’t afford to ignore it

How AI can help brands reach consumers in search

How to break social media out of the backroom and into the c-suite

Join the Drum to go beyond the hype of DMP

Is omnichannel here already? The Drum launches webinar to find out

Facebook hit with fine by French data watchdog over ad privacy failures

AI will change everything – even the C-suite

The Drum Network

Research suggests low data science skills present a barrier to better customer relationships

Data, AI, and Gen-Z: Five takeaways from I-COM Global Summit 2017

Alexa, is Amazon poised to control the connected ecosystem of the future?

Globalisation vs nationalism: what brands can learn from Trump and the power shift to local

Data can’t write your ad - yet

How can marketers apply machine learning? New report from The Drum explores the power of data-driven...

Conducting effective data-driven marketing in China

How to master social listening like a boss

Government requests for Google data hit record high

Marketing has its own fake news problem

Brands versus publishers: Who’s winning with data?

Data as a conversation starter is a key component to marketing success today, notes Media Maths'...

The Drum Network

New research from Epiphany reveals young consumers more willing to exchange personal data for...

Amnet teams with iFlytek to develop AI-powered advertising

Legoland Florida Resort extends the park experience with educational, road-trip-friendly GPS...

The Drum Network

My AdWeek Europe: Enough Trump already!

Publicis teams with Microsoft to enhance data and AI capabilities

In marrying art with science, marketers need to retool for the data age

How Foursquare is quietly positioning itself as a location data powerhouse

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Have UK marketers under-estimated the impact of EU privacy laws? Only 6% claim to understand...

5 trends taking over the ad world this week (and beyond)

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