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Below the line

Latest marketing and advertising news for Below the line, including insights and opinions.

#NoMoreBlackTargets artistic movement combats the danger of unconscious bias

Topshop to transform Oxford Street into a giant water slide – in VR

BBDO Toronto takes on ‘Pink Tax’ and ‘Mansplaining’ in campaigns for GirlTalkHQ

Ben Stiller anchors ‘Red Nose National News’ to give people fundraising ideas for Red Nose...

Citymapper trials pop-up bus service in an experiment that puts data first, PR second

Mattress brand Casper’s Fnatic hook-up shows eSports has unlocked the realm of consumer goods

Original Penguin partners with IFAW and actor Lamorne Morris for #ShareConservation on World...

Red Nose Day launches third annual US campaign by asking Americans to get their 'noses on'

Meghan Trainor and Fandango Fanshop unveil apparel to benefit Girls Inc

Martin Short, Felicity Huffman, Anthony Anderson and LeAnn Rimes sing PSAs for Stand Up to...

JWT aids Venezuela's goods shortage crisis with Social Market

Marketing in the digital age needs data and a smart approach to ROI, says Shopback head marketer

Carhartt renews ‘Strikeout for Vets’ campaign to benefit Helmets to Hardhats

Beanz Meanz Heinz copywriter revisits his slogan as it celebrates 50 years with pop-up cafe

The Summit on Black Women in Advertising calls for determination, confidence and mentorship...

Bring it in: emotional leadership and hugs are the new tools in company success

Crazy Good Turns podcast by former Home Depot execs highlight stories of worthy non-profits

28 February 2017

Hollywood leaders team with Women in Film and Sundance Institute to launch action plan to further...

23 February 2017

US owners explore sale options for OOH giant Exterion with a $1bn price tag

18 February 2017

PayPal will buy TIO Networks to expand bill pay services to meet more underbanked customers

15 February 2017

Snickers distributes Valentine’s cards to the ‘forgetful’ of Waterloo in interactive billboard...

14 February 2017

Nike uses the power of sport to take a stand for equality in new campaign

12 February 2017

News Corp testing its own ad network as it suffers 2.1% revenue dip

09 February 2017

BBDO’s 'Put Her on the Map' encourages naming streets and buildings after influential women

09 February 2017

BBDO’s Chris Vega named Young Innovator Award Winner

02 February 2017

Airbnb fertilises Experiences offering with Pantone, unveiling the ‘Outside In’ plant filled...

25 January 2017

Experiential barketing: MoreThan launches bus tour for dogs in pet insurance push

19 January 2017

Swear Him In mixes charity with profanity ahead of inauguration

18 January 2017

Saturday Morning expands leadership by hiring Nicole Cramer as chief of staff

23 December 2016

22squared holiday card helps feed the hungry

22 December 2016

How Samsung is taking over Piccadilly Circus for 24 nights in a choral Christmas activation

21 December 2016

The Drum Network

Waypoint Predictor: what does 2017 hold for online PR, media, CRO, integrated communications,...

21 December 2016

Tillamook creates food drive through empty plate emoji

16 December 2016

Los Angeles ad community, ThinkLA donates 950 gifts during annual Toys for Tots drive

09 December 2016

Google is going completely renewable in 2017

07 December 2016

Undercurrent Group launches branded content agency The Drop, announces two new agency offerings

07 December 2016

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