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Entertainment

Latest marketing and advertising news for Entertainment, including insights and opinions.

New hotel & bar access restrictions, Creativity for good & speakers: What you need to know...

Forumla E seals Cars 3 deal with Disney to ‘engage the next generation of sports fans’

WPP AUNZ merges production agencies to launch super group

Kellogg's takes cereal offender Australian tennis star, Thanasi Kokkinakis to court

Indian cricket legend Sachin Tendulkar to front the IDBI Federal Life Insurance Spice Coast...

South Korea’s paid-for video market to triple by 2021

Hidden Figures screenwriter Allison Schroeder on what makes great storytelling in The Drum's...

US eSports revenues forecast to reach $299m in 2021

The Drum Network

Disney Junior takes on immersive and interactive digital to engage younger fans

PwC report: Global entertainment and media revenues to hit $2.2tn in 2021

BBC and Youku partner to make BBC Earth films available in China

From pensioners to hipsters – The changing face of the holiday park industry

Alibaba invests in TicketNew to continue its conquest of the Indian market

Channel 4 appoints Foundry’s Alex Mahon as first female chief executive

The Drum Network

Optimize your marketing by assigning your brand to a fictional character

Pete Tong talks music innovation: 'I wouldn’t let AI make creative decisions for me'

Glastonbury to be most shared live event but fan video doesn't threaten BBC's broadcast, says...

Tiger Beer and WWF team up to raise awareness about endangered tigers

One Love Manchester set to be bigger than Live Aid airing in 40+ countries and streaming online

Adidas teams with China’s Ministry of Education to launch educational football films

Wondering where Wonder Woman's marketing is? Outlining a nuanced campaign from Warner Bros

Twitter inks a deal with Riot Games Oceania to live stream eSports tournament

Stranger Things star David Harbour shares storytelling secrets in The Drum's new series 'What's...

The Drum Network

Deezer broadcasts That Lot agency's comedy satire for new election podcast

Bloomberg Media Group and Yahoo Japan ink video content partnership

Making a 'day' of movie marketing efforts

Samsung to provide UFC's first ever VR broadcast as part of live entertainment pass for Gear...

E.ON begins quest to become a purpose-led brand with solar-powered Gorillaz hook-up

The Alternative Guide to Edinburgh drives T2 Trainspotting downloads by revisiting the movie’s...

Amazon Music Unlimited taps Above+Beyond to create musical ‘Moments’

'What's the Story?' series to focus on storytelling craft

VR early days see connection and size constraints, says Technicolor execs

7 questions brands ask me about influencers in every meeting

Subscription video on demand faces opportunities and challenges in APAC, says Media Partners...

Remembering Roger Moore's history as the suave and silly marksman of advertising

Game taps Strive Sponsorship to drive eSports strategy and open the space to brands

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