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Branding

Latest marketing and advertising news for Branding, including insights and opinions.

Kellogg's takes cereal offender Australian tennis star, Thanasi Kokkinakis to court

CMOs & brand managers confirm that personalized brand experiences are increasingly a B2B marketing...

Red Antler brands MissionU as a new alternative to high-cost higher education

The Drum Network

On brand: are you losing your individuality to your company?

Should brands take a stand on political and social issues?

Spam can now pronounce you man and wife, brand and consumer in first-ever Spam wedding ceremony...

Philatelic delight: India Post launches coffee flavored stamps to push the branding of Indian...

How retailers and fashion brands stand out in this omnichannel world

Gourmet Belgian waffle startup, WaffleWaffle, chooses agency of record, set to debut new ad...

The Drum Network

Defining brand storytelling using the hero’s journey

Is China's counterfeit goods market tarnishing the reputation of its homegrown brands?

Brexit and the challenge of rebranding the UK as 'a truly global Britain'

PR agency removes Smurfette from Smurf: The Lost Village marketing to appease ultra-Orthodox...

FXX teases Archer season 8 with augmented reality app allowing players to become private investigators

Prophet hires former JWT Asia Pacific CEO Tom Doctoroff

Co-creation - the death knell for creative agencies?

Become the Ghost in the Shell as Paramount Pictures partners up with Perfect Corp

Drumroll tool determines the buzz from business during SXSW

D&AD's 2017 Festival creative represents 'the ever shifting nature' of the industry

What is the secret to increasing engagement with video ads on YouTube? Follow the ABCs laid...

80% of women surveyed no longer trust brands they buy, report suggests

Facebook is preferred among three generations when researching a brand, yet millennials look...

The Drum Network

Why sustainable brands now have a competitive advantage

20 February 2017

'Good for me' outweighs 'good for all' as a driver of company reputation, study suggests

15 February 2017

Canadians feel the most brand love from their banks, according to report

14 February 2017

The Drum Network

Participation pays: Study from Iris reveals how major brands are harnessing ‘people power’

07 February 2017

WPP merges Landor and Designworks Australia

02 February 2017

Is this the end of Brand Obama?

20 January 2017

While brands initially flocked to Snapchat, many accounts have been dormant, report suggests

17 January 2017

How to build brand relevance in the connected economy

05 January 2017

Actor Casey Affleck nails the brand in his 'face of Dunkin Donuts' skit on Saturday Night...

19 December 2016

The Drum Network

The Marketing and HR power-struggle: Who is responsible for brand management?

19 December 2016

Influencers seek authenticity and collaboration with brands as their roles evolve and grow,...

13 December 2016

Google enabling programmers to better connect with viewers in advanced TV is 'really our core...

07 December 2016

Get on trend and lie: Why a deliberately deceitful mega-brand is just around the corner

23 November 2016

Six ways to help your brand be less boring

09 November 2016

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