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eSports

Latest marketing and advertising news for eSports, including insights and opinions.

US eSports revenues forecast to reach $299m in 2021

Twitter inks a deal with Riot Games Oceania to live stream eSports tournament

ESports need to empower women players by revamping their marketing strategies

Game taps Strive Sponsorship to drive eSports strategy and open the space to brands

WWE tags in Rocket League for pay-per-view partnership melding eSports and sports entertainment

Gillette sponsors China’s top League of Legends team EDG, continuing eSports drive

The emergence of NBA 2K esports: a Q&A with managing director, Brendan Donohue on its marketing...

The Drum Network

The eSports ‘gold rush’: getting ahead of the game

Esports ad industry worth $280m in 2016, to breach the billion mark by 2021

Mattress brand Casper’s Fnatic hook-up shows eSports has unlocked the realm of consumer goods

Why eSports represents an untapped brand opportunity

Twitch partners Singapore Cybergame and Online Gaming Association to boost local scene

Alisports and Olympic Council of Asia partner to bring eSports to Asian Games

New York City FC sign the MLS’s first Fifa eSports player

Amazon’s Twitch VP of sales for Europe: ‘We now generate more ad revenue from non-gaming brands...

BT Sport secures Fifa 17 broadcast rights from EA Sports

23 February 2017

Modop announces partnership with eSports talent agency APE

14 February 2017

NBA to launch esport league with Take-Two Interactive

10 February 2017

Drone Racing League secures 5 year partnership with Allianz bringing 'brand credibility' to...

09 February 2017

Gillette cuts into League of Legends eSports with global ESL partnership

31 January 2017

Facebook Live snags Blizzard’s Heroes of the Storm eSport broadcast from ESPN

25 January 2017

From the Dutch football league's Fifa competition to betting on virtual matches – the latest...

24 January 2017

Ronaldo buys into CNB esports team

24 January 2017

Football Association's eSports FA Cup tournament to return to Wembley Stadium for a second...

04 January 2017

Will Ferrell set to star in eSports comedy

07 December 2016

Streaming rights to Riot Games sold to MLB

23 November 2016

France’s Fifa eSport league, e-Ligue 1, agrees broadcast deal with beIN Sports and Webedia

17 November 2016

Drone Racing League partners with Bud Light for simulator tourney

16 November 2016

Facebook to harness Live platform for esports broadcasts

03 November 2016

Why top football teams are rushing to get Fifa eSports players onside

02 November 2016

PlayStation partners with ESL in mainstream eSports push

23 October 2016

Why eSports are a genuine threat to pro sports leagues

13 October 2016

Philadelphia 76ers become the first NBA franchise to buy into esports

27 September 2016

Yahoo signs ESports Live streaming partnership with General Mills

14 September 2016

Endemol Shine’s digital studio partners with Mashable to distribute eSports series

Valve’s Dota 2 eSports Championships lure professionals with gigantic $20m purse

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