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Brands should look to trusted news channels or websites to woo APAC news consumers, says BBC...

The majority of Asia Pacific news consumers (61%) would trust an advertiser if it was advertised on a trusted news channel or website, according to a study titl...

Beats by Dre signs UFC star Conor McGregor to endorsement deal as it moves deeper into popular...

Beats by Dre has added Conor McGregor to its long list of top athletes after UFC star agreed an endorsement deal with the company....

ESports need to empower women players by revamping their marketing strategies

With eSports being inducted in the Asian Games in 2022 and the eSports ad industry worth breaching the billion mark by 2021, the future looks good for eSports....

Why we need to start designing endings

Stella McCartney partners with Parley for the Oceans as brand pushes its environmental sensibilities

New hotel & bar access restrictions, Creativity for good & speakers: What you need to know...

Farfetch appoints John Veichmanis as CMO to replace Stephanie Horton

Arsenal searching for new shirt sponsor amid reports Emirates are backing out of football

Tencent ranked eighth most valuable brand in the world as Chinese brands storm top 100 list...

Saudi Arabian censors employ Winnie the Pooh to spare Ramadan bikini blushes

DOCOMO Digital CEO on the future of content and mobile commerce

Kellogg's takes cereal offender Australian tennis star, Thanasi Kokkinakis to court

Indian cricket legend Sachin Tendulkar to front the IDBI Federal Life Insurance Spice Coast...

Rise of the Machines: agencies need to be consultative, not a commodity, to succeed

Digital Payments, AI and VR will power the Indian economy in future

Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

US eSports revenues forecast to reach $299m in 2021

Lloyds Bank leads the way as Forrester research charts rise of mobile banking

WPP’s Sorrell singles out Amazon’s Alexa as leading edge of new data-driven threat

Way To Blue opens Asia Pacific operations after expanding in Australia

Apple’s Bozoma Saint John is joining Uber as chief brand officer

Kyu chief executive Michael Birkin discusses ambitions for 3-year-old agency collective

Latest Brand

Pokemon Go marks first birthday with data-powered outdoor ads in Tokyo, London and New York

Stella McCartney partners with Parley for the Oceans as brand pushes its environmental sensibilities

Farfetch appoints John Veichmanis as CMO to replace Stephanie Horton

Forumla E seals Cars 3 deal with Disney to ‘engage the next generation of sports fans’

The Drum Network

British agency owner buys Polish newspaper ad to help smooth Brexit negotiations

Snapchat picks up location-based advertising data specialist Placed

Intermarketing acquired by Advantage Smollan

Bridging the marketing-sales disconnect: tools and thinking maketh the marketer of today

Alibaba invests in TicketNew to continue its conquest of the Indian market

Apple sets up a decision between privacy and personalization

B2B marketers using data to target buyers still find it a major hurdle to personalization

Volkswagen UK hires Nissan's Geraldine Ingham as head of marketing

Latest Agency

Why we need to start designing endings

Publicis Communications promotes Lizzie Dewhurst to global PR and communications director

Sorrell pay backlash refuses to go away as more than a fifth of WPP investors continue rebellion

WPP AUNZ merges production agencies to launch super group

Why marketers need to break silos and unify all marketing data in one place

Pete Tong talks music innovation: 'I wouldn’t let AI make creative decisions for me'

Delivering on the customer-first experience is increasingly seen as a job for the c-suite to...

Nike crowned the most popular high street fashion brand on Instagram

Vodka brand Russian Standard pairs up with Cirque du Soleil

Fifa chief commercial officer, Philippe Le Floc'h: 'We shall welcome Indian brands into the...

Airbnb appoints vice president to build its China operations

Marketing and selling effectively through LinkedIn requires focus on social

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