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Latest marketing and advertising news for Sport, including insights and opinions.

Arsenal searching for new shirt sponsor amid reports Emirates are backing out of football

Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

Formula One boss reveals plans for owned broadcast platform

How the English Football League plans to make its 'broadcaster' ambitions commercially viable...

European Professional Club Rugby tasks Two Circles with helping it drive more fan engagement...

NFL lifts spirits with relaxation of alcohol advertising ban

Fifa chief commercial officer, Philippe Le Floc'h: 'We shall welcome Indian brands into the...

PokerStars doubles down on social video after Cristiano Ronaldo worldwide success

How social live video has transformed the Champions League final into a field day for brands

Juventus agree stadium naming rights deal with Allianz

Adidas teams with China’s Ministry of Education to launch educational football films

MLS side DC United reveal Facebook Live plans as part of strategy to better understand fans

Lucozade Sport launches fitness app for its Made to Move campaign

Why Snapchat and BT Sport have just inked a landmark deal for Uefa Champions League

Fifa strikes sponsorship deal with third Chinese brand after agreeing $450m partnership with...

Eurosport appoints outspoken Hope Solo as commissioner of women’s football

Twitter inks a deal with Riot Games Oceania to live stream eSports tournament

New SportsCastr.Live video platform gains more celebrity backing from former NBA star

The Drum Network

Maximuscle introduces Ibiza Challenge campaign with help from PrettyGreen

Paddy Power tempts Cristiano Ronaldo bust sculptor out of retirement with Gareth Bale project

Uefa marketing boss on taking inspiration from This Girl Can to change 'uncool' image of women's...

Whyte & Mackay bridges the culture gap of British & Irish Lions stars with questions like who...

Sports tourism and digital will empower Indian sport, says India's minister of youth affairs...

Samsung to provide UFC's first ever VR broadcast as part of live entertainment pass for Gear...

Nike continues equality drive with latest 'BeTrue' collection for LGBT causes

Beats by Dre signs UFC star Conor McGregor to endorsement deal as it moves deeper into popular...

The Sport Bible announces exclusive media partnership with F1 team Sahara Force India

Business on the Move: P&G, Design Museum, McLaren and more

Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing...

Joe Media bolsters social TV ambitions with hire of Soccer AM presenter Rocket Long for new...

BBC takes football fans down Wembley Way in 360-degree video ahead of FA Cup final

Tottenham Hotspur renew shirt sponsorship with AIA as the club looks to grow Asian fan base...

ATP World Tour Finals agrees title naming rights deal and extends its stay in London's O2

Parkrun's model continues to attract interest from sponsors

ESports need to empower women players by revamping their marketing strategies

Martini looks to stir up conversation at Monaco Grand Prix with return of 'driver distracting'...

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