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Latest marketing and advertising news for Sponsorship, including insights and opinions.

Arsenal searching for new shirt sponsor amid reports Emirates are backing out of football

Indian cricket legend Sachin Tendulkar to front the IDBI Federal Life Insurance Spice Coast...

Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

US eSports revenues forecast to reach $299m in 2021

Playstation sponsors London Pride creating a celebration ‘For all the gamers’

Vodka brand Russian Standard pairs up with Cirque du Soleil

Fifa chief commercial officer, Philippe Le Floc'h: 'We shall welcome Indian brands into the...

How social live video has transformed the Champions League final into a field day for brands

Juventus agree stadium naming rights deal with Allianz

Fifa strikes sponsorship deal with third Chinese brand after agreeing $450m partnership with...

Beats by Dre signs UFC star Conor McGregor to endorsement deal as it moves deeper into popular...

The Sport Bible announces exclusive media partnership with F1 team Sahara Force India

Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing...

Tottenham Hotspur renew shirt sponsorship with AIA as the club looks to grow Asian fan base...

ATP World Tour Finals agrees title naming rights deal and extends its stay in London's O2

Parkrun's model continues to attract interest from sponsors

ESports need to empower women players by revamping their marketing strategies

Martini looks to stir up conversation at Monaco Grand Prix with return of 'driver distracting'...

Mangers gives Celtic fans the chance to play as their Lisbon Lions heroes in 50th anniversary...

Nike holds off Adidas to sign Odell Beckham Jr in NFL’s biggest ever footwear deal

Carlsberg to help Manchester City strengthen ties with US fans during pre-season tour

One Championship inks a deal with GoDaddy to promote MMA in Asia

General Motors' India departure will 'limit' Manchester United's jersey deal engagement

Gillette sponsors China’s top League of Legends team EDG, continuing eSports drive

Stoke City make use of sleeve sponsorship opportunities as Top Eleven broadens its marketing...

Vodafone pulls out of stadium naming rights deal with West Ham United

Wimbledon appoints Two Circles to help it better leverage audience data for deeper fan engagement...

The emergence of NBA 2K esports: a Q&A with managing director, Brendan Donohue on its marketing...

The Drum Network

The eSports ‘gold rush’: getting ahead of the game

The NBA in India: from building a fanbase to major grassroots investment

Outdoor retailer Field & Stream sponsors country star Jason Aldean's hall of fame exhibit

Why it is the right time for English Premier League clubs to increase investment in India

Amazon and Tough Mudder to co-create original miniseries as part of sponsorship agreement

Adidas holds off interest from Under Armour as it extends Real Madrid sponsorship deal

Adidas Greater China posts 30% sales growth

Manchester City linked with Under Armour kit deal

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