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In-depth

The Drum's home of in-depth reporting and long-form analysis.

'Smart, strategic and fun': Alex Mahon’s past colleagues reaffirm she is ‘exactly the calibre...

Are patents effective brand assets anymore?

How DC Thomson is protecting local news with a paywall to offset ‘worthless’ social traffic

Pernod Ricard on why it's putting a stake in the ground with the appointment of an IoT agency...

Marketing and selling effectively through LinkedIn requires focus on social

Will visual search help Amazon dethrone Google?

Why GroupM is making Essence the ‘fourth pillar’ of its media offering

Why the Atlantic is making London its first port of call in its quest for global readership

One year and counting, and still almost 25% of marketers have yet to act on GDPR

Volkswagen’s accelerating adtech plans highlight automotive industry’s test now the sale is...

Rubicon Project CEO: ‘Open source will be the gold standard’

How AI can help brands reach consumers in search

Häagen-Dazs' top UK marketer on why it's switching sexy and suggestive ads for a new brand...

Is out of home, out of sight in today’s digital age?

A blurring of the lines: how football clubs like Manchester United are evolving into media...

What it's like to be PornHub's ad agency

ITV to launch addressable TV within next 12 months as it declares: ‘We want to take Google...

Inside the IAB's drive to push criminals out of the programmatic supply chain

How CP+B is getting its Miami mojo back with a Brazilian twist

Kerrang’s new owner on why there’s a place for the rock bible in a ‘post-Vice’ world

AI will change everything – even the C-suite

Santander is trying to redefine online banking through social media

Vivendi-Havas merger: Will conflict of interest concerns plague the deal?

The many cinematic takes on King Arthur

Alexa, is Amazon poised to control the connected ecosystem of the future?

Google is making a play to own the smart home, but can it echo Amazon’s early triumphs?

Genderless bots are the wave of the future

Premier League clubs to put a price on social media videos for sponsors

Why Blackberry won’t become a ‘brand for hipsters’ in its ‘street smart’ plot to recapture...

Index Exchange's Andrew Casale: 'A correction will be driven into the market'

Carlsberg is doing things the Danish way, but will UK drinkers buy into its new positioning...

Aviva’s Jan Gooding: Strategy of inclusion will drive outcome of diversity

Are we entering adtech's era of accountability?

Marketing under the influence(r): the challenges and landscape in Asia

Brand Brewdog: how the self-styled punk brewery went mainstream

Pinterest doesn’t want to be in the ‘social media bucket’ – but can it bill itself as an alternative...

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