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addressable TV

Latest marketing and advertising news for addressable TV, including insights and opinions.

How brands can capitalise on the addressable TV revolution

ITV to launch addressable TV within next 12 months as it declares: ‘We want to take Google...

Google brings traditional TV inventory to DBM

Grappling with the decline in traditional TV viewing, advertisers increasing look to agencies...

Liberty Global eyes 2017 addressable TV roll out in LatAm with ‘attention economics’ as a USP

Hulu promises personalization ‘unlike anything you’ve ever seen before’ for both viewers and...

Sky begins pan-European roll out of AdSmart

A cross-garden view of the consumer: pipe dream or possibility?

21 February 2017

Gumtree's head of programmatic: 2017 won't be the year for programmatic TV

02 February 2017

Adtech and TV are the new double act

03 January 2017

Data and open minded clients aid purveyors of addressable TV to find pockets of successful...

03 January 2017

Hulu increases marketing in December as Shut Eye premieres

29 December 2016

46% of US households are 'addressable' but the UK leads in tech advances in TV marketing, says...

14 December 2016

Social media data is key link for addressable TV marketers tuning in to interests, preferences...

14 December 2016

Applying digital terms to television devalues advertising inventory, Troiano says

12 December 2016

Data insight is key in determining ad spend for addressable television, MODI executive says

12 December 2016

Almost half of all OTT traffic is fake, and here are the main offenders

07 December 2016

Creative agencies must be aware of potential clients' draw to addressable TV and stay nimble...

07 December 2016

Addressable TV may reach 60% of US households in 2017 but for marketers the time to test is...

07 December 2016

TV's transformational state is just a question of putting the pieces of the puzzle together,...

05 December 2016

GroupM chairman says media owners need to get on with sharing data

30 November 2016

Sintec Media acquires Operative Media to accelerate its TV and digital ad management prowess

29 November 2016

AT&T, DISH Network & WPP join forces to acquire addressable TV outfit INVIDI

21 November 2016

'It’s difficult to find differentiation in adtech,' says Publicis GroupeConnect’s Dan Bruinsma

21 November 2016

Can the TV industry stay free of the walled gardens in the digital era with the emergence of...

17 November 2016

Invidi addressable TV service sprouts up in Brussels

17 November 2016

Videology strikes third-party data pairing with Autobytel to bring intent data to US auto market

17 November 2016

How programmatic TV is impacting digital campaigns

'I want Airbnb to be a community-driven superbrand' says CMO Jonathan Mildenhall as he sets...

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