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Football

Latest marketing and advertising news for Football, including insights and opinions.

Arsenal searching for new shirt sponsor amid reports Emirates are backing out of football

Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

How the English Football League plans to make its 'broadcaster' ambitions commercially viable...

Fifa chief commercial officer, Philippe Le Floc'h: 'We shall welcome Indian brands into the...

Adidas teams with China’s Ministry of Education to launch educational football films

Eurosport appoints outspoken Hope Solo as commissioner of women’s football

Uefa marketing boss on taking inspiration from This Girl Can to change 'uncool' image of women's...

Joe Media bolsters social TV ambitions with hire of Soccer AM presenter Rocket Long for new...

Tottenham Hotspur renew shirt sponsorship with AIA as the club looks to grow Asian fan base...

Mangers gives Celtic fans the chance to play as their Lisbon Lions heroes in 50th anniversary...

'Strengthening girls is strengthening sport' agree experts as UEFA ups its commitment to women's...

Nissan offers football fans Champions League final trip with David Ginola

A blurring of the lines: how football clubs like Manchester United are evolving into media...

General Motors' India departure will 'limit' Manchester United's jersey deal engagement

Vodafone pulls out of stadium naming rights deal with West Ham United

Premier League and Stonewall launch latest campaign aimed at tackling homophobic abuse in football

How Copa90 built an irrepressible brand on Snapchat - sometimes from bed, with a hangover

Bundesliga wins over Chinese football fans with online 'Dreams' campaign

Why it is the right time for English Premier League clubs to increase investment in India

Adidas holds off interest from Under Armour as it extends Real Madrid sponsorship deal

New Balance unveils commemorative Glasgow Celtic kit as part of 'Live the Legend' campaign...

EFL broadens digital revenue streams with launch of live streaming platform

SPFL close to agreeing title sponsorship renewal with Ladbrokes

Only 2% of millennials prefer to consume sport via social media clips, says sport viewing behaviour...

Red Card Global named as strategic partner for media and sponsorship for the Philippines Football...

Manchester City bolsters support for its women's team with Hays becoming official recruitment...

Manchester City's BNN partnership helps the club deliver exclusive content on China's leading...

Rejection of big money football sees non-league Dulwich Hamlet FC partner with start-up Picfair

English football embarks on a new era as the FA's first marketing push thrusts it into the...

How El Clásico generates over $40m in media value for sponsors

Adidas creates limited edition MLS kits using upcycled ocean plastic as part of eco-innovation...

Avon's shirt sponsorship with Liverpool FC women's team represents an evolution in female sports...

Zlatan Ibrahimovic adds to his tattoo collection in Casillero del Diablo ad

BBC picks up broadcast rights to women's football Super League tournament

Why Top Eleven chose shirt sponsorship with Spencer FC's YouTube team Hashtag United over traditional...

BT Sport gives pub teams the chance to play at famous football grounds with 'Pub Cup' tournament

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