Skip to content

customer experience

Latest marketing and advertising news for customer experience, including insights and opinions.

Publicis Groupe and Adobe team up with The Drum to go ‘beyond the cookie’ at Cannes

Are patents effective brand assets anymore?

Delivering on the customer-first experience is increasingly seen as a job for the c-suite to...

Customer centricity trumps innovation, says Gartner analysts

Is omnichannel here already? The Drum launches webinar to find out

Making the user comfortable with the technology is key to digital customer experience adoption,...

How to master social listening like a boss

Customer, product, brand and employee experience are the bedrock of experience-led business,...

At the intersection of design and business, should marketers worry about automation?

Appboy Gets Personal with The Drum during Advertising Week

Visa, SAS, IBM, Cemex, and MoPub on reinventing customer and employee experiences at scale...

28 February 2017

Quiz: Test your knowledge on Data & The Customer Experience

28 February 2017

Everything you need to know about the new customer view – the heart of everything you do

16 January 2017

No more data silos: how the ‘Open Garden’ helps marketers connect with real people

11 January 2017

For torchbearer marketers, 2017 will be the year of effortless engagement

12 December 2016

How chatbots will revolutionize holiday shopping

06 December 2016

Everything you need to know about using data to accurately recognise your customer

24 November 2016

How to bridge the online and offline consumer experience

02 November 2016

Demystifying the customer journey

14 September 2016

The ads don’t work: how three brands are going customer-centric to improve ad effectiveness

The Drum Network

The 'Experience Era' is reshaping the way we use information

Bots, umbrellas and your daily commute: A new approach to customer experience

The Drum Network

The common frustrations of travelers point the way ahead towards frictionless customer journeys

CMOs see roles evolving and hope to 'own' the customer experience by 2020

Putting the cart before the horse: Why betting against customer experience could cost you your...

Marketers need to reinvent their business model

Customer experience goals remain elusive for B2B marketers, but top performers look to good...

News UK’s chief customer officer reveals how the media group is wrestling back control of the...

Lufthansa on how it’s transforming marketing into a ‘monetisation centre’ and what that means...

Specsavers continues agency hiring spree as it taps Proximity London for CRM

For all that marketing has changed, it's still all about consumer intent

Notonthehighstreet.com steps offline to prove it’s ‘much more than a gifting business'

Despite all the technology, marketers are still struggling to get to know their customers

Look for the single best version of customer truth in your CX journey, survey says

Why Jägermeister thinks creating a single customer view is ‘narrow minded’

How L’Oreal is turning to consumer reviews to boost online sales

Trending Topics

Sports Marketing / Football / General Election / People On The Move / In-depth / Search / Display / Patent / Uber / New York Times

Sponsored Topics

SXSW / Advertising Week (AdWeek) / B2b / 50 Under 30 / Customer Experience / Data / Retail / Programmatic / Ecommerce / Addressable TV