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Sports Marketing

Latest marketing and advertising news for Sports Marketing, including insights and opinions.

Arsenal searching for new shirt sponsor amid reports Emirates are backing out of football

Why the England and Wales Cricket Board is taking inspiration from UFC and behaving like a...

Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

Formula One boss reveals plans for owned broadcast platform

How the English Football League plans to make its 'broadcaster' ambitions commercially viable...

European Professional Club Rugby tasks Two Circles with helping it drive more fan engagement...

International Cricket Council partner with Marvel and DC artist to create comic inspired campaign...

Fifa chief commercial officer, Philippe Le Floc'h: 'We shall welcome Indian brands into the...

How social live video has transformed the Champions League final into a field day for brands

Juventus agree stadium naming rights deal with Allianz

MLS side DC United reveal Facebook Live plans as part of strategy to better understand fans

Why Snapchat and BT Sport have just inked a landmark deal for Uefa Champions League

Fifa strikes sponsorship deal with third Chinese brand after agreeing $450m partnership with...

Eurosport appoints outspoken Hope Solo as commissioner of women’s football

Whyte & Mackay bridges the culture gap of British & Irish Lions stars with questions like who...

Samsung to provide UFC's first ever VR broadcast as part of live entertainment pass for Gear...

Nike continues equality drive with latest 'BeTrue' collection for LGBT causes

Beats by Dre signs UFC star Conor McGregor to endorsement deal as it moves deeper into popular...

The Sport Bible announces exclusive media partnership with F1 team Sahara Force India

Under Armour signs 'Baltimore's Own' Gervonta Davis in endorsement deal strengthening its footing...

Tottenham Hotspur renew shirt sponsorship with AIA as the club looks to grow Asian fan base...

ATP World Tour Finals agrees title naming rights deal and extends its stay in London's O2

Parkrun's model continues to attract interest from sponsors

Martini looks to stir up conversation at Monaco Grand Prix with return of 'driver distracting'...

Mangers gives Celtic fans the chance to play as their Lisbon Lions heroes in 50th anniversary...

Nike holds off Adidas to sign Odell Beckham Jr in NFL’s biggest ever footwear deal

Formula One hands digital strategy duties to Frank Arthofer as it looks to drive more engagement...

Nissan offers football fans Champions League final trip with David Ginola

World Rugby agrees biggest ever US broadcast rights deal with NBC

Carlsberg to help Manchester City strengthen ties with US fans during pre-season tour

A blurring of the lines: how football clubs like Manchester United are evolving into media...

Clio Sports honoree Mario Andretti talks about his personal brand on and off the racetrack

Stoke City make use of sleeve sponsorship opportunities as Top Eleven broadens its marketing...

Vodafone pulls out of stadium naming rights deal with West Ham United

Premier League and Stonewall launch latest campaign aimed at tackling homophobic abuse in football

Wimbledon appoints Two Circles to help it better leverage audience data for deeper fan engagement...

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