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b2b

Latest marketing and advertising news for b2b, including insights and opinions.

B2B networking events throughout the UK take it underground in ping-pong matches modeled after...

Bridging the marketing-sales disconnect: tools and thinking maketh the marketer of today

B2B marketers using data to target buyers still find it a major hurdle to personalization

Delivering on the customer-first experience is increasingly seen as a job for the c-suite to...

Facebook says its ads work better with TV than previously thought

How Grant Thornton is positioning itself as a challenger brand to rival the Big Four

CMOs & brand managers confirm that personalized brand experiences are increasingly a B2B marketing...

The Drum Network

So what's the real deal with chatbots?

The 'Glassdoor' for software reviews, B2B platform G2 Crowd raises $30m from Accel, LinkedIn

Animoto named a Facebook marketing partner, will foster video production for US small businesses...

Influencer site #Hashoff partners with Kinetic Social as influencer marketing continues to...

Search results, not business websites, shape 70% of a company's digital footprint

Entrepreneur Magazine's editor on why the publication is broadening its focus

Cybersecurity is lacking amongst US healthcare institutions due in part to a false sense of...

Expectations of corporate social responsibility means Americans looking to businesses to drive...

GE and its healthcare partners want to bring AI to patient care

Communicating change, engagement and relationships, B2B style

Email subscribers are not turning away from brands, but increasingly clicking to open

Measuring marketing’s impact on pipeline and revenue are key challenges for B2B marketers,...

HealthiNation gains brand support by combining vetted video content with a targeted audience

Beringer Capital, owner of AdWeek, has acquired majority stake in consulting firm Icidigital

Multichannel marketing for B2B still a challenge for marketers, but Radius announces a more...

AdSupply acquires Lion Digital Media, enabling advertisers to reach local markets

Making the user comfortable with the technology is key to digital customer experience adoption,...

Four boredom-busting ways to revive your B2B creative

Chicago's Grant Thornton LLC taps B2B shop Gyro as its agency of record

Surfrider Foundation and Gyro enlighten smokers on why they need to quit littering

Small business are cautiously optimistic 100 days into Trump administration

Mobile media veterans introduce new agency Madison Avenue Social

Stein IAS, BBDO, Gyro lead B2B ACE Awards

Mandate for B2B marketers from Marketo CEO: Stop marketing and start engaging

64% of marketers believe it’s their role to collect - but not analyze - data, report suggests

US and European B2B agencies form global network with Marketo

Stein IAS appoints Danny Turnbull as its new managing director, Europe

The 1% engagement problem: why most B2B advertising fails

Close to 4 out of 5 US digital display dollars estimated to transact programmatically in 2017

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