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Latest marketing and advertising news for display, including insights and opinions.

The Drum Network

How to easily quantify the precise value of display advertising

The Drum Network

Vox Pop: Agencies agree that 2016 will be the year of video

22 January 2016

Publishers see 20% boost in revenue from online video

Non-human traffic more prevalent on video sites than display in UK, says ComScore

Head to head: What’s holding back further investment in programmatic?

09 February 2015

Head to head: How will native advertising evolve in 2015?

09 January 2015

'We lose sight of the fact that we live in a human industry' – eBay Advertising's Phuong Nguyen...

10 December 2014

Shaking on it: What the wave of acquisitions in ad tech means for the industry

27 November 2014

Unilever and BBC Good Food ink 6-figure display ad deal for Flora, Stork and Knorr brands

13 November 2014

eBay readies native mobile ad formats which could be traded programmatically in 2015

13 November 2014

Bauer in talks over potential extension of Absolute Radio ad targeting product InStream to...

07 November 2014

Projection mapped advertising unit unveiled by DisplayMapper

Coca-Cola to showcase future cinema vision at CineEurope 2014

Marks & Spencer introduces interactive display at Marble Arch

38% of you will be distracted midway through a conversation by technology at least once today

The Drum 30 under 30 #18: Katie Camenzuli, head of performance display, iProspect

12 October 2013

Why real-time is not the be all and end all

What is the biggest challenge for real-time bidding (RTB) in the next few months? PubMatic,...

The value of programmatic buying: Industry experts discuss cost effectiveness, transparency...

What’s in your window? The art of festive window displays

19 December 2012

Insights from the Experian Digital Marketer: Benchmark and Trend Report

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