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In Depth

Latest marketing and advertising news for In Depth, including insights and opinions.

Digital Payments, AI and VR will power the Indian economy in future

Investors are still hopeful about adtech, and here's what they’re looking for

Pernod Ricard on why it's putting a stake in the ground with the appointment of an IoT agency...

One year and counting, and still almost 25% of marketers have yet to act on GDPR

Volkswagen’s accelerating adtech plans highlight automotive industry’s test now the sale is...

How CP+B is getting its Miami mojo back with a Brazilian twist

Santander is trying to redefine online banking through social media

I want it now: Nectar's quest to fit the new shape of consumer loyalty

Regardless of the outcome Nike's 'Breaking2' marathon project has been a marketing success

The power of compassionate design: A look inside Nike Freestyle

Genderless bots are the wave of the future

Premier League clubs to put a price on social media videos for sponsors

Why Blackberry won’t become a ‘brand for hipsters’ in its ‘street smart’ plot to recapture...

Index Exchange's Andrew Casale: 'A correction will be driven into the market'

Carlsberg is doing things the Danish way, but will UK drinkers buy into its new positioning...

Aviva’s Jan Gooding: Strategy of inclusion will drive outcome of diversity

Are we entering adtech's era of accountability?

Marketing under the influence(r): the challenges and landscape in Asia

Pinterest doesn’t want to be in the ‘social media bucket’ – but can it bill itself as an alternative...

The bulletproof brand of Marine Le Pen

'I want to be a player in entertainment, film and television' Mashable boss Pete Cashmore on...

The Game of Thrones politics behind the Google brand safety furore

United Airlines PR disaster: ‘In the 21st century, every disgruntled passenger is a potential...

How News Corp and Unruly are seeking to redefine programmatic through their new private marketplaces

News Corp names new adtech chief ahead of programmatic launch, while Google continues damage...

Luma Partners' Terry Kawaja: 'Verticalized media is here to stay'

How to lead creatively: Let people shine, build a decent culture and don’t lose sight of craft

The next American Playboy: Cooper Hefner on his father's legacy and bringing back nudity

How do you advertise Hull as the UK’s first City of Culture? Put a 27-year-old in charge of...

Can Cadbury’s search for a new advertising agency help recapture its former glory?

InFact: How the Independent seeks to flip the fake news crisis on its head

In the wake of Brexit's Article 50, what does the future hold for UK advertisers?

'One step forward, two steps back': The long road to changing gender portrayals in media

How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue

Ok, Google, what’s next after your transparency mea culpa?

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